Small Business Web Development

Small business web development is something which unfortunately even to this day is rarely understood. There are two main schools of thought which surround it – those small business owners who look for the designer who has created the most attractive and professional websites in the past and those who want a website to get results.

I would suggest that as a small business owner you should be looking for a web developer who possesses the second skill. I don’t necessarily mean to find a developer who makes *ugly* sites, but it is important that you consider how you are going to benefit from your website before you start building it.

In other words you need ot start with the end in mind. Too many small business owners and web developers themselves focus firstly on making an attractive website with a real “wow” factor. Then they sit down to try and figure out how to market it effectively so that you actually get the end result you’re looking for – more customers or clients for your business without having to spend an arm and a leg to get them.

As I’m sure you can imagine, not only is this backwards but can also lead to frustration. So for best results, start out with the end in mind.

You need to find a professional in the realm of small business web development who specializes in building websites that get results – rather than just look nice. Find someone who knows how to design a site so that it will draw potential customers from the search engines each day and it won’t be too long before you start to notice some significant improvements in your profits as a result.

Choosing A Web Development Company Through References

Finding a web development company to create a website for you may seem daunting, but it isn’t. It’s all in the references and prior work that these companies have done!

The biggest reason you are creating a website is to get traffic and therefore, more new customers–correct? There is an easy way to figure out whether a potential web developer will get you these big numbers. First, visit some websites that this developer has created for other people. Figure out what the company that particular website is for does and, in a separate browser window, do a general search pertaining to what that company does (be sure to omit the exact name of the company or their slogan, if they have one). Does the company come up in the first handful of search results? If you have gotten to page three or four of the search results and yet to find that company, then something is wrong.

Once you’ve done your research on all these potential web development companies, have then come in for a visit. Discuss what you have in mind for your own website and see what these companies have to say. Do they offer constructive feedback on what will work and what may not? Do they agree to do every single thing you lay out? Do they disagree with everything? You want a company that is willing to take your idea and run with it by improving it and creating something beyond your expectations, and this cannot be done with a developer that agrees (or disagrees) with everything you suggest.

Lastly, discuss pricing. If a particular company seems like a brilliant fit for you, both through your private research and the interview, but they give you a price that seems a little high, then don’t dismiss them immediately. “You get what you pay for” is true in this case, and keep in mind that the extra costs may be quickly paid for by increased search engine hits and new customers.

Web Development and Reverse Engineering

Web developers are always trying to create attractive and functional websites. If you are using a content management system you need no special knowledge of web technologies to create basic pages. But sooner or later you need to modify layout or some part of the website for which there are no settings in the user interface. Modifying code means knowing basics of HTML, CSS, JavaScipt, PHP and other languages used for websites. If you are new to this world you will need some tutorials and introductory texts to learn basics of web technologies.

However, there is another way of learning with possibility to experiment and test various modifications of the code or layout. It is called reverse engineering and means examining code of an existing page. Every web browser has a function to display the source code of displayed page. By examining it you can see what elements are needed to construct the web page. This is a great way to learn HTML and CSS language. Of course, examining and understanding how it works is one thing, creating your own project is another. The easiest way to start writing code is to make small modifications on your website. For this purpose you need a development installation on your home server, because experimenting with a live website is not a good idea. Depending on the system used for your site you will have to find files which contain the code for the page under examination. There is no general rule, but the main core of the page layout is probably in some template file.

This approach of examining the source code is also useful when you find a page with some fancy design or cool menu. To understand how it is done you need to find appropriate part of the code. Firefox, for example, has a nice feature to display only the source code of a small part of the website. You simply select the page elements you are interested in, click the right mouse button to display a menu and select View Selection Source. Once you find source lines responsible for the wanted page element, you can study them and try to implement something similar on your website. This doesn’t mean that you can copy the code directly, you will have to modify it to be compatible with your existing website. But the basic principle is that you examine existing code and experiment with small modifications. If you combine this approach with web resources explaining theoretical background of web technologies, you will be able to quickly understand and learn new languages and technologies.

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